Simon Bullmore
Create great. Conquer bad.
Discover the Consequence Scanning Toolkit, a multi-stakeholder approach to identify and take action on unintended ...
Why AI is here to stay
Discover the polarising debates surrounding AI and its potential impact on the world. Should we advocate giving AI a ...
What tools do you need for sales and marketing start ups?
This list of cloud based tools includes email, CRM, finance and design - everything a start-up needs to market, sell ...
How to develop and test your value proposition
Your value proposition explains all the benefits you promise to bring to your customers. Here's how to develop, ...
Why your value proposition is so important to your customers
Do your customers understand how your business adds value and solves their problems?
Make ethics your data superpower
In the rush to promote and use AI and other data-powered technologies, have we properly considered the potential ...
Meet-Up: What it means to be an Ethical Digital Marketing Professional
Discover how to thrive as an Ethical Digital Marketing Professional - join this event to learn how to develop key ...
Generate more leads - five steps to creating a quick win campaign
Generating leads is the ultimate goal for a lot of marketing teams. But doing it well, especially for the first time, ...
How can digital marketing make life better for sales people?
In the internet era, what buyers need from sales people has changed. They want a personalised experience where the ...
Automating Imagination. What do AI tools mean for the future of creativity?
Tools like Chat-GPT appear to rival human imagination. What does this mean for imagination, one of the last domains ...