Simon Bullmore
How can digital marketing make life better for sales people?
In the internet era, what buyers need from sales people has changed. They want a personalised experience where the ...
Automating Imagination. What do AI tools mean for the future of creativity?
Tools like Chat-GPT appear to rival human imagination. What does this mean for imagination, one of the last domains ...
Put digital sales into practice and win more work
Legacy sales methods like cold calling and cold emailing need to be revamped to match how people buy in the internet ...
Get started with AI
Whether we know it or not, artificially intelligent (AI) systems shape our lives From content writing to decision ...
Want to be a data literate leader? You may be better prepared than you think
Learn how non-technical leaders use skills like problem solving and strategic planning to help their business be more ...
Create brilliant audience and buyer personas
Before you start thinking about content marketing, it is critical to know who you want to reach. Developing buyer ...
What’s the difference between UI and UX?
User interface & user experience are interrelated but distinct disciplines that together help us develop websites, ...
How do leaders get value from data? Decisions, that drive action
Leaders get value from data by turning business problems into data questions, then finding ways to get the insights ...
Datopolis: the game that helps marketing leaders develop data skills
Datopolis is a fun game with serious impact. Choose your strategy, build your data infrastructure and collaborate with ...
In data we trust! Discover the emerging practice of data assurance
Data assurance involves practices like strategy, ethics and governance, that together help businesses build trust in ...