I’ll be speaking at the upcoming Content Marketing Virtual Summit which is takes place on May 4th-7th, 2022.
It’s an online conference gathering top thought leaders from different aspects of the digital marketing industry. I’ll be speaking about: How Leaders Can Increase Revenue Growth by Embracing 4 Key Data Personas.
Here are the takeaways from my talk that I hope you will find helpful and interesting:
- Why being a data-driven operation starts with leaders and managers.
- How data literacy is a key predictor of a company’s ability to perform better than its competitors.
- How leaders can enable a data culture by being better at turning business challenges into data questions.
- How to frame business problems as data questions early in the process to ensure the right data is being captured.
- How to turn data insights into useful actions using stories that inspire your customers and colleagues.
Register to watch my talk for free.