Ready to put your website design instincts to the test? Guess the Test gives you access to real-life examples of A/B tests. Vote on which version you think won and see if your opinion aligns with the crowd.
A/B testing refers to a randomised experimentation process where two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors to determine which version leaves the maximum impact. It is one of the most overlooked strings in a digital marketer’s bow. The most likely reason is that the results take time to mature, and setting A/B tests correctly requires technical knowledge. However, the payoff can be immense.
The image below shows how a simple text change resulted in a massive conversion uplift of 57%, highlighting the value of A/B testing. To put that into perspective, for every ten people that converted before the test, an additional five would sign up for no extra cost once the winning version is implemented.
Guess the Test brings A/B testing to life in a fun and visual way. If you’re in need of inspiration and brainstorming ways to revive your website conversions, it’s packed with best practice examples for you to explore.
Which version did you choose?
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