Adverts that seem to know what you’ve just said, high-pressure messaging, dubious use of data… is digital marketing a dark art?
Widespread use of these tactics suggests they’re what you need to succeed in digital marketing. But we disagree. Doing what’s right and avoiding the morally wrong stuff is not just good business sense – it’s the foundation of ethical digital marketing.
Ethics are what’s considered right and wrong according to the morals of the communities you’re part of. That’s why ethics are essential in marketing. We trust brands that behave in ways aligned with that brand's values.
Doing this right isn’t straightforward. It requires actively working to align digital marketing activities with the values of the brand you are working for. From using data ethically, to the tone of messaging, there are a myriad of traps to fall into. Get it right and you have the potential to supercharge your brand. Get it wrong and your digital marketing starts to look a bit off.
This starts with having a conversation about values – tricky in itself. But once you and the team working on a brand are clear about this, your choice of tactics and techniques will become clear.
And it so happens that we’ve got a LinkedIn live you can join to discover how to do just this! We’ll be sharing the techniques involved in doing digital marketing both ethically and effectively, including how to apply a more ethical approach that’ll help you revitalise your skills – and have a career more aligned to your values.
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