Short-form videos are taking over and it doesn’t have to be the daunting, time-consuming, or expensive chore you may believe it is.
Videos are flooding social media with apps like TikTok, Youtube Shorts, and Instagram Reels, so marketers need to take advantage and develop a video marketing strategy.
Thanks to accessible editing apps, it’s now easier than ever to dip your toes into the video marketing world. We’ve curated a list of beginner-friendly video editing software tools to give you a painless headstart in your video marketing journey.
1. CapCut is a free online video editing tool that helps you create clips for social media and turn your long-form videos into short clips for TikTok, Youtube Shorts, and Instagram Reels within minutes! Available on mobile and desktop, it’s the perfect editing tool for both beginners and marketing pros.
Best features:
- Background remover
- Text-to-speech
- Templates
- TikTok integration
- Auto transcribe
2. InShot is similar to CapCut in its functionality as it allows you to quickly edit videos right at your fingertips. You can trim clips, add sound effects and voiceovers, and produce professional-quality videos using nothing but your smartphone alone.
Best features:
- Sound effects
- Transitions
- Background music
3. Da Vinci Resolve is the perfect alternative to Adobe Premiere Pro or any other paid video editing software out there. It’s free and has all the features you need to make short and long-form professional-quality videos.
If you’re looking for a free alternative to your current video editing software, or simply want to start producing video content, Da Vinci Resolve is the holy grail of editing tools. It’s available on Mac OS, PC, and Linux - just not on mobile. Although you can use an iPad app for editing on the go.
Best features:
- Video editing software interface replication
- Colour grading
- Effects
- Transitions
With these tools in hand, it’s time for you to get creative. No more excuses!
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