--- title: Quick product research tips for copywriters description: Master customer and product research with targeted Google searches. Uncover valuable customer perspectives for effective marketing. image: https://www.missiondrive.io/hubfs/Quick%20product%20research%20tips%20for%20copywriters.jpg --- [Skip to content](https://www.missiondrive.io/blogs/little-missions/quick-product-research-tips-for-copywriters#main-content) Close - [Services](https://www.missiondrive.io/services) - [Hubspot](https://www.missiondrive.io/services/hubspot) - [Inbound Marketing](https://www.missiondrive.io/services/inbound-digital-marketing) - [Digital Sales](https://www.missiondrive.io/services/digital-sales) - [Creative Content](https://www.missiondrive.io/services/creative-content) - [Ethical Digital Marketing](https://www.missiondrive.io/services/ethical-digital-marketing) - [Data Training & Consultancy](https://www.missiondrive.io/services/data-training-and-consultancy) - [Contact](https://www.missiondrive.io/contact-us) - [About](https://www.missiondrive.io/about-mission-drive) - [Resources](https://www.missiondrive.io/resources) SEARCH [![logo](https://www.missiondrive.io/hs-fs/hubfs/LOGOTYPE_positive-100-2.jpg?width=1039&height=427&name=LOGOTYPE_positive-100-2.jpg "logo")](https://missiondrive.io/)[![Mission Drive](https://www.missiondrive.io/hs-fs/hubfs/logo.png?width=125&height=51&name=logo.png)](https://missiondrive.io/) - [Services](https://www.missiondrive.io/services) - [Hubspot](https://www.missiondrive.io/services/hubspot) - [Inbound Marketing](https://www.missiondrive.io/services/inbound-digital-marketing) - [Digital Sales](https://www.missiondrive.io/services/digital-sales) - [Creative Content](https://www.missiondrive.io/services/creative-content) - [Ethical Digital Marketing](https://www.missiondrive.io/services/ethical-digital-marketing) - [Data Training & Consultancy](https://www.missiondrive.io/services/data-training-and-consultancy) - [Contact](https://www.missiondrive.io/contact-us) - [About](https://www.missiondrive.io/about-mission-drive) - [Resources](https://www.missiondrive.io/resources) Quick results for "{search\_term}" - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 - Menu Item 1 - Sub-menu Item 1 - Another Item - Sub-menu Item 2 - Menu Item 2 - Yet Another Item - Menu Item 3 - Menu Item 4 ![shutterstock_558507064-595946-edited](https://www.missiondrive.io/hs-fs/hubfs/shutterstock_558507064-595946-edited.jpg?width=300&name=shutterstock_558507064-595946-edited.jpg) ###### An inexpensive, quick and easy way to build beautiful responsive website pages without coding knowledge [LEARN MORE](https://www.missiondrive.io/guides-and-tools) HubSpot Our certified experts help you use HubSpot to power growth with automation, data insights and AI. 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[Download now](https://www.missiondrive.io/guides-and-tools) ###### Keep up to date with all of our latest blogs, events, webinars and new content [Subscribe](https://www.missiondrive.io/en/blogs#Newsletter-sign-up) ![Quick product research tips for copywriters](https://www.missiondrive.io/hs-fs/hubfs/Quick%20product%20research%20tips%20for%20copywriters.jpg?width=300&name=Quick%20product%20research%20tips%20for%20copywriters.jpg) [Agne Suipyte](https://www.missiondrive.io/blogs/author/agne-suipyte)27/7/2023 00:12 AM1 min read # Quick product research tips for copywriters [Previous](https://www.missiondrive.io/blogs/little-missions/stay-focused-with-stayfocusd) [Next](https://www.missiondrive.io/blogs/little-missions/the-building-blocks-of-creating-a-community-people-love) Ever wanted to just crack the head of your customer wide open?  Customer and product research is an indisputable crux, upon which all your marketing efforts should rest. And if you’re in a rush, what’s the best way to find it without the extensive budget and time needed to interview your customers? Our old friend Google, of course. But you have to do it the right way.  Let’s walk you through a quick scenario of writing a landing page for the finest of craft beers.  - First off, add quotation marks around your search terms. This helps to narrow your research down and makes it much more targeted. In our example, you could try “craft beer reviews”, which opens up results galore from YouTube reviews to entire blogs dedicated to the joys and revelations of trying out different craft beers.  - Next, search online marketplaces such as Amazon. This presents a winning combo for product research in the form of your competitor sales pages and thousands of satisfied/unhappy craft beer drinker reviews. Sift through and find out exactly what caused their delight or shock and horror.  - Saved the best for last to check if your attention span resembles that of a goldfish or not just yet - browse Reddit. For an answer to all life’s existential questions, Reddit has come to my rescue many a time. Simply Google “craft beers Reddit” to open a secret tunnel right into the minds of people who not only use your product but also take immense pleasure from describing exactly how/why they use it.  --- Found this Little Missions interesting? [Subscribe](https://www.missiondrive.io/blogs/little-missions?hsLang=en#Subscribe) to get Little Missions delivered straight to your inbox. ![avatar](https://www.missiondrive.io/hs-fs/hubfs/Mission%20Drive%20Team%20-%20Agne%20Suipyte%20-%20Copywriter%20.png?width=290&name=Mission%20Drive%20Team%20-%20Agne%20Suipyte%20-%20Copywriter%20.png) #### [Agne Suipyte](https://www.missiondrive.io/blogs/author/agne-suipyte) Agne comes armed with three years of copywriting, content writing, and editing experience, working as a B2B website editor, an in-house copywriter at British Gas, and dipping her toes into freelance copywriting. Fun projects she’s worked on range from creating chatbot tone of voice guidelines, helping British Gas FAQs rank on the first page of Google, and building an email campaign to convince people to buy boilers. 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Uncover valuable customer perspectives for effective marketing.", "author" : { "@type" : "Person", "name" : "Agne Suipyte" }, "dateModified" : "August 16, 2023 9 AM", "datePublished" : "July 26, 2023 11 PM", "headline" : "Quick product research tips for copywriters", "image" : "https://3064814.fs1.hubspotusercontent-na1.net/hubfs/3064814/Quick%20product%20research%20tips%20for%20copywriters.jpg", "inLanguage" : "en", "keywords" : "[Little Missions, Creative content]", "mainEntityOfPage" : { "@type" : "WebPage" }, "name" : "Quick product research tips for copywriters", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://cdn2.hubspot.net/hubfs/3064814/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive" }, "text" : "Ever wanted to just crack the head of your customer wide open? Customer and product research is an indisputable crux, upon which all your marketing efforts should rest. And if you’re in a rush, what’s the best way to find it without the extensive budget and time needed to interview your customers? Our old friend Google, of course. But you have to do it the right way. Let’s walk you through a quick scenario of writing a landing page for the finest of craft beers. First off, add quotation marks around your search terms. This helps to narrow your research down and makes it much more targeted. In our example, you could try “craft beer reviews”, which opens up results galore from YouTube reviews to entire blogs dedicated to the joys and revelations of trying out different craft beers. Next, search online marketplaces such as Amazon. This presents a winning combo for product research in the form of your competitor sales pages and thousands of satisfied/unhappy craft beer drinker reviews. Sift through and find out exactly what caused their delight or shock and horror. Saved the best for last to check if your attention span resembles that of a goldfish or not just yet - browse Reddit. For an answer to all life’s existential questions, Reddit has come to my rescue many a time. Simply Google “craft beers Reddit” to open a secret tunnel right into the minds of people who not only use your product but also take immense pleasure from describing exactly how/why they use it. Found this Little Missions interesting? Subscribe to get Little Missions delivered straight to your inbox.", "url" : "https://www.missiondrive.io/blogs/little-missions/quick-product-research-tips-for-copywriters", "wordCount" : "344" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Agne Suipyte", "url" : "https://www.missiondrive.io/blogs/author/agne-suipyte" }, "dateModified" : "2023-08-16T09:55:20.776Z", "datePublished" : "2023-07-26T23:00:00.000Z", "headline" : "Quick product research tips for copywriters", "image" : [ "https://www.missiondrive.io/hubfs/Quick%20product%20research%20tips%20for%20copywriters.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.missiondrive.io/blogs/little-missions/quick-product-research-tips-for-copywriters", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.missiondrive.io/hubfs/LOGOTYPE_positive-100-2.jpg" }, "name" : "Mission Drive Marketing LTD" } } ```