---
title: The Mission Log | Data Ethics
description: Data Ethics | Check out our long form blogs, our quick wins (Little Missions) and our thoughts, musings, and lovely things (The Spark).
---

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Show allAccessibilityAccount based marketingAICopywritingCreative contentCreativityDataData EthicsData literacyData training & consultancyDatopolisDesignDigital sales & marketingEthical digital marketing (EDM)HubSpotInbound MarketingInspirationJobsLittle MissionsNew ways of workingPurposeSEOSocial ImpactSocial MediaSustainabilityTechnologyThe Mission LogThe Spark

## [Simon Bullmore3/11/2025 30:01 PM How to get cited by AI answers: What peer-reviewed research says Discover how to optimise content for AI search. Peer-reviewed insights on GEO tactics that improve citations, authority ... Start Reading](https://www.missiondrive.io/blogs/how-to-get-cited-by-ai-answers-what-peer-reviewed-research-says)

## [Simon Bullmore10/1/2025 23:02 PM Don't let people get turned off by strategy Strategic goals should digital marketing goals. Strategy spells out how we plan to deliver against them, in the face of ... Start Reading](https://www.missiondrive.io/blogs/you-need-domain-knowledge-to-know-if-gen-ai-is-performing-badly-0-0)

## [Simon Bullmore7/1/2025 57:10 AM The obstacle is the way By embracing obstacles and learning from them we can take the pressure off ourselves and others, and see them as ... Start Reading](https://www.missiondrive.io/blogs/you-need-domain-knowledge-to-know-if-gen-ai-is-performing-badly-0)

## [Simon Bullmore17/4/2024 41:11 AM Gen AI is losing it's edge: what can you do about it? After a period of improvement, LLMs (large language models) perform worse. Here's why you need to use domain knowledge ... Start Reading](https://www.missiondrive.io/blogs/you-need-domain-knowledge-to-know-if-gen-ai-is-performing-badly)

## [Candice Bullmore17/4/2023 00:12 AM Watch our webinar! What ChatGPT reveals about data literacy Watch our recent webinar where we reveal the skills that leaders really need to get value from data and technologies ... Start Reading](https://www.missiondrive.io/blogs/little-missions/watch-our-webinar-what-chatgpt-reveals-about-data-literacy)

## [Candice Bullmore12/4/2023 00:12 AM Become an open data essentials expert Ever wondered what open data is? Well, it turns out it's pretty important and is changing the lives of everyone on our ... Start Reading](https://www.missiondrive.io/blogs/little-missions/become-an-open-data-essentials-expert)

## [Simon Bullmore30/3/2023 00:12 AM Make ethics your data superpower In the rush to promote and use AI and other data-powered technologies, have we properly considered the potential ... Start Reading](https://www.missiondrive.io/blogs/little-missions/make-ethics-your-data-superpower)

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