How to use personas to connect to your audience
You need to know what makes your audience tick if you want to create meaningful connections. Which is why developing audience personas is an essential element of effective community engagement, digital marketing and learning strategy. Personas are your sketch of a typical …
20 questions to help create brilliant audience and buyer personas
Before you start thinking about content marketing, it is critical to know who you want to reach, and what they care about. Developing buyer personas will help you focus your efforts. A buyer persona is a semi-fictional representation of your ideal customer, …
5 ways to keep sales and marketing aligned
Even a small amount of misalignment between sales and marketing causes major problems for tech and data companies. Misalignment means bad vibes. It means missing new deals. And, that means you won’t get a decent return on your business development investments. …
Sales and marketing needs to evolve – it’s time to go inbound
Inbound sales and marketing uses digital tools and educational techniques to attract and engage prospective clients – not interrupt them. Developed as a response to changing buyer behaviour, it’s an approach particularly suited to innovative data and tech companies. This article explains …
How to develop a content marketing strategy: 7 guiding principles
If you’re involved with helping your organisation flourish and grow, this is for you. Follow these seven principles to develop a content marketing strategy that will help you reach the right people at the right time – bringing you new leads & …
To get more leads develop a content marketing mindset
You may be asking yourself, how do I get more leads for my business? Digital marketing has the potential to give start-ups and mission driven organisations a powerful tool for lead generation and rapid growth. To make the most of the …
Need more leads to grow your business? Try a “quick-win” campaign
Stuck in a rut trying to generate more traffic to your website? Need to get more of the right prospects for your sales team? Here’s how a quick-win campaign approach can get you started. Most organisations we work with want to get …
4-step guide to creating buyer personas that work
The more you know about what makes your clients tick the more you can figure out how to create meaningful connections that give both you and them what you want. Which is why creating buyer personas is an essential element of any …
Choose the right medium for your message
How you say something is as important as what you say Communication skills are fundamental to everything that we do. Communication is a key component in successfully responding to change, enhancing innovation and promoting your business. So far this isn’t headline news. …
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