How to put inbound sales into practice and win more work
The internet has changed the way we buy. Given the successful shifts marketers have made in response to this change, salespeople need to question and reassess their current practices and evolve them to meet and exceed today’s buyers’ expectations. Salespeople need to …
5 ways to keep sales and marketing aligned
Even a small amount of misalignment between sales and marketing causes major problems for tech and data companies. Misalignment means bad vibes. It means missing new deals. And, that means you won’t get a decent return on your business development investments. …
Sales and marketing needs to evolve – it’s time to go inbound
Inbound sales and marketing uses digital tools and educational techniques to attract and engage prospective clients – not interrupt them. Developed as a response to changing buyer behaviour, it’s an approach particularly suited to innovative data and tech companies. This article explains …
Need more leads to grow your business? Try a “quick-win” campaign
Stuck in a rut trying to generate more traffic to your website? Need to get more of the right prospects for your sales team? Here’s how a quick-win campaign approach can get you started. Most organisations we work with want to get …
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