Best practices for HubSpot reporting
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Why you Need a data-driven business
Data affects your entire organisation. Whether it’s cultivating leads, caring for customers, or even communicating internally, with effective data analysis you can implement better commercial strategies across the board.
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Understanding your data
Data literacy is the ability to collect, read, manage, write, communicate and visualise data.
It means being able to find, make sense of, and present back data in a way that tells a cohesive story underpinned by objective truth, not subjective opinion. Not only that, but businesses with a single source of truth also find it easier to collect and collate valuable data to maximise business insight.
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Storytelling & data
When presenting data, you need to keep in mind that a bunch of graphs tossed onto a dashboard do not necessarily make a good story. Data visualisation and the way you layout your data will help you weave together a story that helps tell a meaningful story.
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Data management model: (DIKW)
DIKW is a model to look at various ways of extracting insights and value from all sorts of data: big data, small data, smart data, fast data, slow data, unstructured data, it doesn’t matter; we want outcomes, the ‘actionable intelligence’.
Insight and actionable steps from data
To gather useful insights from data, you need clear reports displayed in an easy to understand format.
Once your data has been collated and sorted into a clear pattern (such as a graph), you’ll need to put this data into context and explain what’s happening.
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