Your free guide to integrations
Want to know how to utilise all of the best tools for HubSpot?
Access our comprehensive guide that is designed to equip you with all the information you could possibly need on what the most popular integrations are and how you can use them to make your business more productive.
What are integrations?
Integrations connect your software to third-party applications so they can share information with each other. They share data from one system to the next which provides you with more features and options while using your software.
Why use integrations?
Integrations solve and simplify your need for new software as your business grows and evolves.
They allow you to keep the system you’re currently using by simply adding connections to third-party applications to enhance system functionality and provide additional features you may need but aren’t able to build within your software.
By leveraging integration connections across your systems, you can power your business to achieve a much wider range of tasks on your software as you enhance its functionality. This is especially helpful as your business expands since your needs are bound to change.
Who needs integrations?
Integrations are helpful tools for virtually every business, no matter the size or industry. There are integrations suited for every type of company (startups, SMBs, and enterprise companies) with any purpose (advertising, analytics, or content).
If you sell software, you’ll find yourself not only using connections for your internal software but also for your customers to use along with your software. This is because your software may not have every feature and function your customers need to run their business. So, by adding an integration, they’ll get that added feature or function while continuing to use your software.
How do you get integrations?
Integrations are almost always located in some type of marketplace, where customers can review and browse all of their options.
The HubSpot Integrations & Application Marketplace is an example of this. Their marketplace allows visitors to search and learn more about the various integrations and their functions, and then connect HubSpot to their integration of choice.
How Do Integrations Work with APIs?
API stands for application programming interface. An API is an interface that software uses to receive information (whether that’s data, servers, applications, etc.).
All of the integrations we’re going to discuss below are built on APIs. By building integrations on APIs, you can connect your integrations to your software and use them in tandem with one another. The integration allows for the flow of information to and from apps and devices in real time — APIs allow them to talk to one another.
Popular integrations
Integrations have the power to enhance all aspects of your business. No matter the software you use to run your company, you can find integrations that can help simplify your processes, optimize your efforts, and empower your fellow employees. So, find the right integration marketplace for your software and begin connecting to the applications suited for your business needs.
The full guide details all of the most popular integrations across areas such as analytics and data, content, customer services, email, e-commerce and much more.
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