If data is such a valuable resource why are people struggling to get value from it?
“Data is the new oil” A much used (and abused) quote, that underlines both the transition from a manufacturing based economy to a digital economy and the key resources that drive both. But trying to exploit data in the same way …
4-step guide to creating buyer personas that work
The more you know about what makes your clients tick the more you can figure out how to create meaningful connections that give both you and them what you want. Which is why creating buyer personas is an essential element of any …
Choose the right medium for your message
How you say something is as important as what you say Communication skills are fundamental to everything that we do. Communication is a key component in successfully responding to change, enhancing innovation and promoting your business. So far this isn’t headline news. …
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