Apple’s long overdue expansion of its advertising arm is potentially right around the corner. And if you are an Apple user, you may have already started to see the occasional ad placement pop up in some of their cornerstone apps like Apple Maps and Apple News, with the iPhone maker aiming to triple the revenue of its ads business. However, this activity represents a much smaller percentage of Apple’s overall revenue when you compare it to its competitors (Google/ Meta).
It’s a big switch in priorities for Apple regarding revenue growth. And an interesting change in strategy from one of the world’s largest businesses, especially as they’re one of the few companies that have a market capitalisation of over a trillion dollars.
Previously Apple’s hardware was the central focus, but with ambitious targets laid at the feet of the VP of Advertising, it is clear these priorities have changed! Have Apple’s notorious privacy changes been implemented to put their competitors at a disadvantage, so they can offer advertisers a closed market of potential customers? This is the question on everyone’s lips.
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