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Simon Bullmore10/1/2023 00:12 AM< 1 min read

Create brilliant audience and buyer personas

Before you start thinking about content marketing, it is critical to know who you want to reach, and what they care about. Developing buyer personas will help you focus your efforts. 

The more detailed you can get when creating your buyer personas, the better.  You may have several types of buyer personas, for each of your market segments, each with their own unique characteristics, with a variety of problems they need to solve.

Ready to get into your personas? Here are 20 questions to get you started.

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Simon Bullmore

Simon helps our clients develop effective growth strategies and data literacy programmes. With a background in business psychology, Simon has worked in data, business development and training for over 17 years. This includes leading the learning programme at the Tim Berners-Lee founded Open Data Institute, and the launch of Harvard Business School's first European office.

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