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Simon Bullmore4/1/2023 00:12 AM< 1 min read

What’s the difference between UI and UX?

User interface (UI) and User experience (UX) are interrelated but distinct disciplines that together help us develop websites, apps and services that are easy to use.

The former is about the aesthetics and design of a product. The latter is about how a user interacts with the product, where it fits into their life, and how it solves their problems.

This great HubSpot blog goes into a little more detail, and helps explain the difference between the two and the role data plays in each. Why not check it out?

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Simon Bullmore

Simon helps our clients develop effective growth strategies and data literacy programmes. With a background in business psychology, Simon has worked in data, business development and training for over 17 years. This includes leading the learning programme at the Tim Berners-Lee founded Open Data Institute, and the launch of Harvard Business School's first European office.

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