Skip to content
HubSpot
Our certified experts help you use HubSpot to power growth with automation, data insights and AI.
Ethical Digital Marketing
Join our community of digital marketers learning how to use their values as their marketing superpower.
Inbound Marketing
Campaigns, SEO, social media and content that builds your audience and creates qualified leads.
Digital Sales
AI tools, automation and data-informed insights for better prospecting and lead nurturing.
Creative Content
Web pages, blogs, graphic design, webinars and videos that educate and inspire your audience.
Account based marketing
Win work faster, from high-value customers with marketing tactics tailored for sales.
The Beginners guide to generating Inbound Leads - menu-1
Want to learn the secrets of lead gen? Download our free guide now. 
Looking for Data training and consultancy?
KWS_0414
About us
We are a specialist data literacy & digital marketing consultancy.
Blogs
Discover quick tips, innovative insights, and fresh ideas to inspire your mission.
Events & Webinars
Join us to expand your knowledge and forge valuable connections.
Guides & Tools
Free resources that help you put responsible marketing into action.
Keep up to date with all of our latest blogs, events, webinars and new content
Coeli Uy7/9/2023 59:02 PM1 min read

Five formulas for writing irresistible headlines

Crafting headlines that instantly resonate with readers is an art. We stand on the shoulders of marketing giants who have captured the attention of millions before us using proven headline formulas. So we can certainly take a leaf from their book. After all, all knowledge is recycled, right?

Without further ado, here are five headline formulas you can shamelessly steal when you need the job done well:

1. The How-To Guide: Your key to solving specific problems.

Example: How to master time management in five simple steps.

2. The Listicle: Promising valuable insights in a structured format. 

Example: 10 must-try healthy dinner recipes

3. The Question Teaser: Posing a question that piques curiosity. 

Example: Is your skin care routine secretly sapping your glow?

4. The Exclusive Peek. Offering insider knowledge or behind-the-scenes insights.

Example: Exclusive interview: Inside the mind of a bestselling author

5. The Problem-Solution Approach: Addressing a pain point and presenting a fix.

Example: Struggling with sleepless nights? Try these science-backed sleep hacks

Remember, the key lies in aligning these formulas with your content's essence and the audience's interests. Mix and match these strategies to create captivating headlines that not only grab attention but also keep readers eager for what lies ahead.


Found this Little Missions interesting?

Subscribe to get Little Missions delivered straight to your inbox.

 

avatar

Coeli Uy

Coeli is a digital marketing executive with a particular interest in content creation, email marketing, and social media management. Before Mission Drive, Coeli led the sales development and marketing projects at a digital agency. She has a flair for building audiences, most notably creating the Brighton Daily newsletter from scratch. She also has an MSc in International Marketing from the University of Sussex.

RELATED ARTICLES