Have you ever wondered what ads your competitors are running? You may scroll past examples on your newsfeed and take screenshots to share with your colleagues.
However, this type of research isn’t enough to give you a complete picture of their activity. To get greater insight, head to Meta’s freely accessible Ad Library.
Competitor research is a cornerstone of every good marketing strategy. You need to have a detailed understanding of what your rivals are doing so that you can stand out.
The Ad Library is a free-to-use tool created to offer you more transparency in how companies advertise on the platform. That’s why you can see all of the ads your competitors are running across both Facebook and Instagram. All in one place and just a click away.
If a competitor in your space is currently running paid ads and has been doing so for a while, it means that they are seeing a positive ROI, and you could do too.
Always look at their ads with a customer lens to understand if the benefits of their product or service are clear.
Here’s an example of the tool in action, looking at one of the UK’s most loved chocolate brands, Cadbury’s. Great to see they've got the memo on the warm weather and are now promoting their range of delicious ice creams!
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