Want to breathe new life into your old content? Enter repurposing.
They say create once and distribute forever. So we’ll show you how.
Here’s what you’ll get from repurposing your content:
- An SEO boost
- Reaching a new audience
- Diversified content
- Saving yourself a lot of time
So with the benefits in mind, here are our tried and tested ways of repurposing your content:
- Create an infographic. When it comes to data, infographics are key. Data visualisations make it easier to digest information. And they’re memorable!
- Carousel slides. Carousels, whether on Instagram, TikTok, or LinkedIn, are great for engagement. Not everyone has the time to read long-form content, so carousel slides are a great way of condensing key takeaways from blog posts and ebooks into snackable posts.
- Video clips. Have you hosted a webinar recently or have other business-related video content? Clip the most interesting parts or create a video series from the snippets.
- Share quotes. Take thought-leadership quotes from blog posts and articles, insert them in a graphic, and share on your social media platforms.
- Turn a blog post or newsletter into a Twitter thread. Take the sub-headings from your blog post or newsletter, summarise them, add a bit of context for each, then turn them into a Twitter thread. A slightly more digestible way for your audience to read your content.
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